Q: In your opinion what strategy holds the best chance of solving our climate change problems?
A: Well, I think we need to go straight at the fossil fuel industry. This fall 350.org launches a divestment campaign on college campuses — we’re calling it ‘do the math,’ based on an article I wrote for Rolling Stone this summer that went wickedly viral. I’m not certain it will work, but I know that these are the guys (not the politicians) calling the shots, so we need to reach them..."
An Interview With Bill McKibben: 'We Need To Go Straight At The Fossil Fuel Industry' | ThinkProgress
And from Grist,
let me recommend this “Guide For Engaging and Winning on Climate” [PDF], put together by the consultancyBreakthrough Strategies & Solutions with help from several climate thinkers and leaders. It builds on previous surveys and thinking from several other groups, but boils things down to a short and highly digestible form..."A Simple Useful Guide to Communicating Climate Change"
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