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...Looking at the survey results, it appears that many Americans conflate the primary benefit of recycling — less pollution and waste — with the potential to meaningfully address a very different problem: climate change. Researchers have observed this phenomenon in the past, finding that Americans tend to mix up environmental problems like pollution, the hole in the ozone layer and the greenhouse effect.
The moral halo around recycling is largely a result of a decades-long disinformation campaign by plastic manufacturers. Since the 1980s, the fossil fuel industry has spent millions of dollars on advertisements telling people to recycle, despite the fact that a large majority of plastic products can’t be salvaged and end up in landfills. In April, the California attorney general announced an investigation into the fossil fuel and petrochemical industries’ “aggressive campaign” to promote recycling and “deceive the public.”
The success of the disinformation campaign around recycling can largely be chalked up to a phenomenon that psychologists call the “illusory truth” effect. It happens when people mistakenly think a claim is more likely to be true just because it has been repeated. And the virtues of recycling have been repeated many times. For example, a 2017 study of Canadian textbooks found that recycling was the most commonly recommended way to mitigate climate change. Only 4 percent of the textbooks’ recommendations focused on high-impact behaviors such as avoiding air travel.
So where does that leave us? Although estimating the carbon footprint of specific actions is not an exact science, we can raise awareness about actions that most researchers agree are necessary to slow climate change.
Specifically, we need to fight influential misperceptions. Recycling is one example; so is misinformation around electric vehicles. Many Americans believe that electric cars are more expensive to maintain than gas-fueled cars. In fact, electric cars are often cheaper to own over their lifetimes. And tax credits in the recently signed Inflation Reduction Act should significantly reduce the cost of buying an electric vehicle. These facts are worth bringing up around the dinner table because preemptively refuting misinformation is one of the most effective ways to counter its spread.
While governments and businesses have the most power to reverse climate change, perhaps the best thing we can do as individuals is to hold them accountable, dispel influential myths and shift our collective attention to the actions that matter most. Although the jury is still out on the effectiveness of throwing soup at famous artworks, we know that switching to clean energy, flying less and adopting a plant-based diet are some of the most effective ways to help save our planet...
https://www.nytimes.com/interactive/2022/12/15/opinion/how-reduce-carbon-footprint-climate-change.html?smid=em-share
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