Rather than selling the company or taking it public, Mr. Chouinard, his wife and two adult children have transferred their ownership of Patagonia, valued at about $3 billion, to a specially designed trust and a nonprofit organization. They were created to preserve the company's independence and ensure that all of its profits — some $100 million a year — are used to combat climate change and protect undeveloped land around the globe…
https://www.nytimes.com/2022/09/14/climate/patagonia-climate-philanthropy-chouinard.html?smid=nytcore-ios-share&referringSource=articleShare
This is pretty cool. I liked Patagonia before, but this is an awesome gesture. Hopefully, the trust and non profit work as they should.
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