Friday, November 30, 2018

Re-inventing Fire: A New Approach?

https://youtu.be/8H2jnmJ6ZEw

The Rocky Mountain Institute is "Reinventing Fire"- a strategy to turn clean energy substitutions into profit and move away from fossil fuel use. Their strategy: Convince various manufacturers their competitors are doing it first, create a higher standard so others will follow( competition =outreach). Provide a better version of what could be our reality, the way of an idea that becomes reality.

https://youtu.be/ZHOyfyGwpes

I love this man's words. If you watch one of these, this is the one to watch, he's quite the poet.
Amory Lovins discusses the solutions of energy efficiency before we run out.

1 comment:

  1. Elizabeth Kolbert called him "Mr. Green" - https://www.newyorker.com/magazine/2007/01/22/mr-green

    ReplyDelete