Alternative Questions for Ch. 7

1. What did Branson pledge to spend 3 billion dollars developing over the next decade?

2. How did Bill Clinton react to Branson's $3 billion pledge?

3. What did Branson metaphorically describe carbon as, declaring that we should "attack it in any possible way we can, many people will die just like in any war."?

4. When Branson was speaking with Time, what did he explain was necessary for industries to do if the government "can't deliver" in regards to leading the way to a green future?

5. What is "The Pickens Plan" and how had it radically changed within a couple years of its launch?

6. Today, though the Virgin Green Fund continues to invest in one biofuel company, the rest of its investments are considered to be a "grab bag" of what and what has happened to the momentum of the search of a biofuel breakthrough?

7. According to Klein, the Virgin boss wishes to reduce the amount of his original $3 billion commitment. What does Branson blame the shortfall on?

8. Why did Branson see Calgary as a "great city to start in," in regards to the Earth Challenge?

9. During the 2006 rise in radical environmental activist groups, particularly in the U.K., the government was considering what in light of the highly controversial proposed new runway at Heathrow?

10. According to Klein in response to Branson's pledge, it makes perfect sense to make the "profits and proceeds from the businesses that are most responsible for exacerbating the climate change" to do what?

DQ:

1. Michael Bloomberg and Bill Gates have both used their philanthropy to aggressively advocate for finding solutions to the climate situation, however, they invest in companies that create more environmental issues. Can this be considered hypocrisy and if so is their motivation truly in making profits or environmental conservation?

2. Why do you think there is inconsistent momentum in the pledges and projects that are dedicated to creating solutions for the climate crisis?